III. Overseas Expansion News
The latest analysis from market intelligence firm CONTEXT shows that entry-level 3D printers performed prominently in the first quarter of 2025, with global shipments exceeding 1 million units, a year-on-year increase of 15%. Chinese suppliers accounted for 95% of the global shipments of entry-level printers in this quarter.
Social media marketing has been a key breakthrough for Shenzhen's 3D printers to dominate overseas markets. As one user wrote, "I’ve seen some small channels with fewer than 50,000 subscribers giving away a printer."
By engaging overseas users through an all-round marketing blitz, Shenzhen's 3D printing manufacturers have built a conversion path from brand awareness to purchase. (36Kr Global)